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MonetizationTips

Get the most out of AdInMo’s InGamePlay with the latest tips and resources to help you maximize monetization.

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Ensuring Valid Impressions

The first step for InGamePlay success is to ensure your ad placements can serve valid impressions.

There are some key concepts you need to consider when integrating placements:

Display Ads

  • Size of placement – the minimum screen coverage is 1.5%
  • Time on screen – a valid impression has a minimum on-screen time of 1 second + cooling off time of 5 seconds. This means there will always be a minimum of 5 seconds between two ads..
  • Location – the player’s viewing angle should be no more than 55 degrees and be aware of any objects which may cause occlusion

 

Video Ads

  • Size of placement – the minimum screen coverage is 1.5%
  • Time on screen – a valid impression has a minimum on-screen time of 2 second + cooling off time of 5 seconds. This means there will always be a minimum of 5 seconds between two ads.
  • Location – the player’s viewing angle should be no more than 55 degrees and be aware of any objects which may cause occlusion.


Audio Ads

    • To generate a valid impression the in-game audio ad must play for 2 seconds.
    • Device audio must be at 30% volume or higher for the ad to play
    • Placements with a higher Listen Through Rates (LTRs) monetize better. Therefore, make sure to place the audio ad where the player is most likely to spend more time. The majority of audio ads today are 30 seconds long and you should aim for an average Listen Through Rate of 90% or above. 

Our SDK has lots of debugging tools, including a ‘Debug Size Threshold’ tool to help you ensure you are optimizing your placements for monetization (read more here).

These requirements are set out in IAB’s Intrinsic In-Game Measurement Guidelines which were developed in joint collaboration between IAB, IAB Tech Lab, and the Media Rating Council (MRC) to establish updated measurement guidelines for ads that appear within gameplay.

AdInMo was part of this working group and is fully compliant with its recommendations. Read more about why industry standards are so important to accelerate in-game adoption and greater monetization here.

App-ads.txt

App.ads.txt helps the advertising industry combat fraud. It allows developers to identify themselves as the legitimate owner of a game. Keeping your game’s app-ads.txt up to date means AdInMo’s advertising network will be able to send you more traffic and maximize monetization.

For more information on app-ads.txt, click here.

Design Integration Guide

If you’re not sure about where best to place ads in your game, check out our Design Integration Guide, published by our in-house design team, to help you optimize your ad placements.

It walks you through how to start placing InGamePlay brand ads in your games and includes the practical basics of this exciting ad category as well as lots of tips and techniques, based on Game Design theory, to optimise your implementation.

You can also view a video version of the guide on our Youtube Channel.

Need Any More Help?

Check out our FAQ for more support on monetizing with InGamePlay brand ads.

Can’t find what you’re looking for? Drop us an email at support@adinmo.com