Mobile Games Developer Trends Report 2021
Developer Trends Survey Sponsored by AdInMo
We are delighted to see (for the second year running) this study identify non-interruptive ad formats as the preferred monetization method that most developers will trial in the upcoming months.
Our optimism for the mobile games development industry and the prediction of a bright future haven’t changed and 2021 has been an excellent stepping-stone towards the realization of that vision.
The report contains the results of our most recent survey of the world’s game makers. We’ve broken down the feedback from that survey into six topic areas, shining a light on developers’ current preoccupations.
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Surviving Gamescom
Those of us in the games industry and based in the Americas or Asia have probably attended GDC, but many of these folks I’ve spoken to haven’t yet made it to Germany’s Gamescom. This is partly due the primarily industry focus of GDC (and the great talks there), vs the...
Survey Says!
Results from AdInMo’s survey of Digital Natives’ attitudes on mobile game advertising in free-to-play games Our company, AdInMo, recently conducted a survey which asked a sample of 150 Millenials (19–35 years old) and Gen Zs (≤18 years old) living in the US and...
Generation Games
We read headlines about Millennials and Generation Z (Gen Zs) daily, but many people are still not clear about the exact definitions of of these terms. Before shedding light on these groups, let’s take a brief glance at some generations prior to Millennials and Gen...
