Mobile Games Developer Trends Report 2021

Developer Trends Survey Sponsored by AdInMo

We are delighted to see (for the second year running) this study identify non-interruptive ad formats as the preferred monetization method that most developers will trial in the upcoming months.

Our optimism for the mobile games development industry and the prediction of a bright future haven’t changed and 2021 has been an excellent stepping-stone towards the realization of that vision.

The report contains the results of our most recent survey of the world’s game makers. We’ve broken down the feedback from that survey into six topic areas, shining a light on developers’ current preoccupations.

More…

Off The Rails… and In The Game

Off The Rails… and In The Game

Kwalee integrates AdInMo’s InGame Ads into hyper-casual hit Off The Rails   More than a quarter of mobile game developers plan to start monetizing their free-to-play games with dynamic in-game advertising in the next six months, according to a recent industry survey...

read more
PG .biz Roundtable: The New Rules Of In-Game Advertising

PG .biz Roundtable: The New Rules Of In-Game Advertising

In this year’s Pocketgamer Mobile Games Developer Trend Report new monetization models were named as the number one priority in the 12 months ahead with 46.3% developers citing dynamic InGame advertising as a key opportunity for 2021. AdInMo is hosting a roundtable to...

read more
Mobile Games Developer Trends Survey 2020: 10 key takeaways

Mobile Games Developer Trends Survey 2020: 10 key takeaways

What a year it’s been! First developers and publishers had to navigate the global pandemic. Then came the IDFApocalypse!   To try to make sense of 2020 and understand what lies ahead, AdInMo has partnered with PocketGamer.biz to bring you the Mobile Games Developer...

read more