Mobile Games Developer Trends Report 2021
Developer Trends Survey Sponsored by AdInMo
We are delighted to see (for the second year running) this study identify non-interruptive ad formats as the preferred monetization method that most developers will trial in the upcoming months.
Our optimism for the mobile games development industry and the prediction of a bright future haven’t changed and 2021 has been an excellent stepping-stone towards the realization of that vision.
The report contains the results of our most recent survey of the world’s game makers. We’ve broken down the feedback from that survey into six topic areas, shining a light on developers’ current preoccupations.
More…
First Time User Experience: Why it Matters, and How to Get it Right
You only get one chance to make a good first impression; this statement is just as true for a mobile game as it is for yourself! It’s something that every developer knows, and yet tutorials continue to be a developmental afterthought, often lacking in execution. This...
AdInMo Strengthens In-Game Ops Team
AdInMo hires former Viacom and Gameloft executives. We’re delighted to announce two new members of Team AdInMo as part of our scale-up plans. Reece Eaton joins as Ad Operations Director and will work with AdInMo’s global demand partners including InMobi, Pubmatic and...
What will be the Winning Monetization Mix for 2022
I've been reflecting on the great insights shared among games industry peers at the recent PocketGamer.biz roundtable. Joining me on the panel was: Tianyi Gu: Newzoo Market Lead Telecom & Mobile ServicesAlex Olthoff: Yodo1 Head of MAS Customer ProductMichal...
