Mobile Games Developer Trends Report 2021
Developer Trends Survey Sponsored by AdInMo
We are delighted to see (for the second year running) this study identify non-interruptive ad formats as the preferred monetization method that most developers will trial in the upcoming months.
Our optimism for the mobile games development industry and the prediction of a bright future haven’t changed and 2021 has been an excellent stepping-stone towards the realization of that vision.
The report contains the results of our most recent survey of the world’s game makers. We’ve broken down the feedback from that survey into six topic areas, shining a light on developers’ current preoccupations.

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Hardcore or Casual? Both. Neither. That’s not the point!
AdInMo’s Senior Partnership Manager for LATAM, Manuela Magalhaes was recently at Maximidia in Brazil and here shares her takeaways from the show. Despite LATAM being big adopters of in-game advertising, it’s clear the potential of immersive formats is much greater in...
AdInMo pioneers first ever Rewarded InGamePlay Ads with fintech partner ZBD
Partnership opens up an exciting new monetization world of benefits for both players and developers of mobile games and raises the bar with its immersive in-game ad formats and rewarded adtech solution We delighted to announce our technology partnership with ZBD, a...
Meet us at Gamesforum London 2023
Team AdInMo are off to London for a game monetization show down on 18th October 2023. We're delighted to be speaking on two panels next week at the jam packed Gamesforum London 2023: 2:25pm - Privacy: a blessing in disguise? How privacy unlocks revenue for Mobile...