Mobile Games Developer Trends Report 2021
Developer Trends Survey Sponsored by AdInMo
We are delighted to see (for the second year running) this study identify non-interruptive ad formats as the preferred monetization method that most developers will trial in the upcoming months.
Our optimism for the mobile games development industry and the prediction of a bright future haven’t changed and 2021 has been an excellent stepping-stone towards the realization of that vision.
The report contains the results of our most recent survey of the world’s game makers. We’ve broken down the feedback from that survey into six topic areas, shining a light on developers’ current preoccupations.
More…
Optimizing for revenue not joy: Gamesforum London and the mobile gaming monetization predicament
Has the mobile games industry's relentless pursuit of revenue optimized the joy out of the player experience? I’ve just returned home from a two week business trip involving a lot of trains across Europe, with the last stop including London and the always-educational...
Scottish Games Week 2023
We are proud to be supporing SGW23 next week, which kicks off in our hometown of Edinburgh on Monday 30th October. Have a look at what’s in store: Monday 30th October – Developers, Edinburgh Our CEO and Co-founder will be speaking at the Industry Conference on...
Hardcore or Casual? Both. Neither. That’s not the point!
AdInMo’s Senior Partnership Manager for LATAM, Manuela Magalhaes was recently at Maximidia in Brazil and here shares her takeaways from the show. Despite LATAM being big adopters of in-game advertising, it’s clear the potential of immersive formats is much greater in...
