Mobile Games Developer Trends Report 2021

Developer Trends Survey Sponsored by AdInMo

We are delighted to see (for the second year running) this study identify non-interruptive ad formats as the preferred monetization method that most developers will trial in the upcoming months.

Our optimism for the mobile games development industry and the prediction of a bright future haven’t changed and 2021 has been an excellent stepping-stone towards the realization of that vision.

The report contains the results of our most recent survey of the world’s game makers. We’ve broken down the feedback from that survey into six topic areas, shining a light on developers’ current preoccupations.

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Developer Shout Out: Nextwave Multimedia

Developer Shout Out: Nextwave Multimedia

Advertising and live sports events go hand-in-hand with pitch-side billboards surrounding real-world stadiums. This makes in-game advertising  a natural fit for any sports mobile games and this month has been all about the Cricket World Cup 2023 reaching its climax...

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AdInMo and Kwalee take in-game ads to the next level 

AdInMo and Kwalee take in-game ads to the next level 

An innovative new integration with AdInMo powers Kwalee’s popular truck simulation game Tow N Go to drive monetization and support user acquisition across its portfolio of mobile games. We're excited to unveil a new integration with global mobile game publisher and...

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Maximizing Reach and Revenue: HGC 2023

Maximizing Reach and Revenue: HGC 2023

Our CEO and Co-founder, Kristan Rivers, will be speaking at HGC23 in Berlin next week. Hit Games Conference (HGC) is a popular B2B gaming event runing for two days and featuring talks and panel discussions with many of gaming's leading experts.Mobile Game Publishing:...

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