Meet us at the Programmatic Pioneers Summit
London Calling! 25th and 26th May 2023
Programmatic in-game advertising is definitely pioneering and we’re looking forward to connecting with attendees at the Programmatic Pioneers Summit in London next week.
If you’re attending either of the days, be sure to book a meeting with one of the team to catch up or find out how InGamePlay brand advertising is helping advertisers pioneer both addressability and attention measurement challenges.
More…
Mobile Games in a Data Democracy
As technology advances, the role that data plays in game development, particularly for mobile games, has grown to the point where it cannot be ignored; It’s as integral to success in the current climate as any other aspect of development. It’s unsurprising, then, that...
Playing cards? Drinks cans? Balls? Where will your in-game ad go?
Interview with Chris Wright, CTO at AdInMo When thinking about contextual mobile game ads, developers have to answer one fundamental question: where should the ads go? There are some obvious answers. If it's a racing game, create some trackside banners and put them...
March Developer Shoutout
Each month we want to give kudos to our developer community. Mobile games development is a fine balance between designing the best games, keeping players happy and paying the bills. We get it. These are the developers pioneering the use of immersive ads in their games...
