Meet us at the Programmatic Pioneers Summit
London Calling! 25th and 26th May 2023
Programmatic in-game advertising is definitely pioneering and we’re looking forward to connecting with attendees at the Programmatic Pioneers Summit in London next week.
If you’re attending either of the days, be sure to book a meeting with one of the team to catch up or find out how InGamePlay brand advertising is helping advertisers pioneer both addressability and attention measurement challenges.
More…
Testing Features and Techniques
Testing your game is one of the most important, and often undervalued, facets of game development. Good testers, and good test procedures, can be the difference between a smash-hit Game of the Year, and a buggy, disappointing, studio-sinking catastrophe. With in-game...
We stand with Ukraine
Here’s a few of the pictures from our fundraising event in aid of Ukraine and in honour of our teammates displaced across Europe right now. For those attending it was an emotion-fuelled evening of incredible music, poetry and heart-breaking real stories from the...
Miniclip, InMobi & AdInMo chat about in-game advertising today and and what needs to happen next.
In-game advertising is enjoying accelerated adoption rates and is well on its way to become an integral part of the games monetization mix and a standard media-buy for advertisers. This forward momentum was clear to see in a recent episode of Gamesforum Online...