Meet us at the Dubai GameExpo Summit
We’re heading to Dubai on 21st and 22nd June
Team AdInMo are more than a little exited to be visiting the vibrant city of Dubai this week for the PG Connects GameExpo Summit 2023. With the MENA market being the fasted growing games market in the world, we’re looking forward to connecting with friends and partners, old and new, at this global games industry event.
If you’re attending either of the days, we’d love to catch up and share with you how InGamePlay brand advertising is helping publishers and developers with new monetisation. Find us on the event’s MeetToMatch or drop us an email.
More…
The Observer Effect – How Clicks Changed Advertising
In physics, the Observer Effect theory tells us that observing a phenomenon necessarily and inevitably causes that phenomenon to change. This most commonly refers to instruments of measurement interfering with the results of an experiment. In advertising, the ways...
How Dynamic In-Game Ads Change the Game
Introduction The value of native advertising lies in its adaptation of tradition. These ads bring the strengths of traditional (and more impactful) advertising formats to game worlds populated exclusively by standard digital formats. Billboards, posters and shop...
Considering Simpson’s Paradox in Mobile Advertising
Benjamin Disraeli (British Prime Minister 1874–1880) is said to have coined the phrase “There are three kinds of lies: lies, damned lies, and statistics.” Improper use and understanding of statistics can lead to poor marketing decisions. An example of this...
