Meet us at PGC London 2025
PG Connects London is always the best way to kick off the New Year
Collaboration across the ecosystem is key and we’re delighted to be co-hosting sessions at Pocket Gamer Connects London 2025 with our partners SuperScale and Usercentrics in the Monetiser and Global Trends Tracks. We’ll be joined by our InGamePlay developer partners to explore the trends and case studies to showcase the impact of in-game advertising.
Schedule a meeting with the team via Meet to Match. Can’t wait to see you there!
Day 1 – 20th January 2025 – 2:40pm – Track Room 2
Leveraging player and AI-powered business Insights: Unlocking value for hybrid monetization and growth in 2025.
Adam Pattison
Paige Cook (Moderator)
David Vykopal
NOXGAMES
Markus Kiukkonen
Bitmagic
Ivan Trancik
SuperScale
Ondrej Turza
SuperScale
Day 2 – 21st January 2025 – 3pm – Track Room 2
How first-party data creates more valuable players in-game. Privacy-first trends, techniques and innovations shaping monetization and acquisition in 2025.
Kristan Rivers
CEO & Co-founder
AdInMo
Božo Janković
Valerio Sudrio
Usercentrics
Abhishek Sen
NumberEight
Jacki Vause
Dimoso
More…
How Equativ is levelling-up its gaming marketplace with in-game advertising
With approximately 3 billion gamers worldwide, the gaming market surpasses the combined size of the TV and Music industries. Projections indicate that gaming revenues are expected to reach nearly $350 billion by 2027. The IAB has made significant strides in...
Mad week at MAD//Fest
The team at MAD//Fest pulled off another amazing gathering in East London. Fantastic content across all marketing disciplines and a great lens through which to see in-game advertising in the context of brand marketing. Here’s our COO, Joanne Lacey’s highlights from...
Gaming is green – here’s why…
Did you know that the advertising industry emits more emissions than the entire aviation industry (Sharethrough)? Scary isn’t it? Programmatic is now fundamental to the digital ad ecosystem; however the delivery and measurement of advertising is a significant factor...
