Meet us at PGC London 2025
PG Connects London is always the best way to kick off the New Year
Collaboration across the ecosystem is key and we’re delighted to be co-hosting sessions at Pocket Gamer Connects London 2025 with our partners SuperScale and Usercentrics in the Monetiser and Global Trends Tracks. We’ll be joined by our InGamePlay developer partners to explore the trends and case studies to showcase the impact of in-game advertising.
Schedule a meeting with the team via Meet to Match. Can’t wait to see you there!
Day 1 – 20th January 2025 – 2:40pm – Track Room 2
Leveraging player and AI-powered business Insights: Unlocking value for hybrid monetization and growth in 2025.
Adam Pattison
Paige Cook (Moderator)
David Vykopal
NOXGAMES
Markus Kiukkonen
Bitmagic
Ivan Trancik
SuperScale
Ondrej Turza
SuperScale
Day 2 – 21st January 2025 – 3pm – Track Room 2
How first-party data creates more valuable players in-game. Privacy-first trends, techniques and innovations shaping monetization and acquisition in 2025.
Kristan Rivers
CEO & Co-founder
AdInMo
Božo Janković
Valerio Sudrio
Usercentrics
Abhishek Sen
NumberEight
Jacki Vause
Dimoso
More…
Beyond Banner Ads Part 2: In-game ads in Match 3D Games
Continuing our expert series, AdInMo Advisor Tiffany Keller puts monetization theory into practice with a case study on Hexa Sort by Applovin’s Lion Studios. Hexa Sort by Lion Studios, a part of the Applovin family, is a break-out hybrid casual hit that’s grown the...
Beyond Banner Ads: Part 1
In this new series, monetization expert and AdInMo Advisor Tiffany Keller gives a masterclass in monetization theory with insightful use cases how in-game formats drive player engagement I’ll be honest: banners used to be the signal of a game with low retention-...
Transforming in-game advertising for mobile games with AdInMo
Imagine an in-game ad experience that improves gameplay rather than interrupting it. That’s the goal of the new partnership between SuperScale and AdInMo. Together, we are working to redefine in-game advertising for mobile developers, combining high-quality, immersive...
