Meet us at PG Connects London 2023
Meet Team AdInMo at PG Connects London on 23rd-24th January 2023!
We’re donning our infamous orange t-shirts and heading to The Brewery for Pocket Gamer Connects London. It’s the perfect way to kick-off 2023, meet up with industry friends and plot what’s in-store for ad monetization and in-game advertising.
If you’re attending either of the days, be sure to book a meeting with one of the team to catch up or find out how InGamePlay brand advertising is helping publishers and developers monetize their mobile games.
More…
In-game Viewability and Measurement Guidelines
AdInMo part of the industry taskforce developing new guidelines for in-game advertising. In a joint collaboration with IAB Tech Lab, and the Media Rating Council (MRC), IAB US has established updated measurement guidelines for ads that appear within gameplay. The...
Bring it on. Driving change in the ad-ecosystem.
Last week, AdInMo's Ad Ops Director, Reece Eaton, was at ATS London 2022. The ad industry’s favourite event (Cannes who…?) put the quest to create consumer-centric, privacy-first marketing front and centre, and Reece shares his takeaways on the solid progress made.ATS...
Game Spotlight: Bus Simulator Real from Shadow Mission Game Soft
Bus Simulator Real is a popular simulator title from India-based developer Shadow Mission Game Soft. The game features a lot of local flavour, with accurate recreations of Indian locations and traffic laws, as well as the eclectic, colorful buses. Players can explore...
