Meet us at PG Connects Helsinki 2023
Next stop for Team AdInMo is Helsinki on 12th to 13th September.
We’ve just about recovered from Gamescom in time to pack our bags for PG Connects Helsinki 2023. As always we’re looking forward to rubbing shoulders with top industry experts & thought leaders and super excited to meet both new and established game developers.
If you’re attending the event, we’d love to connect and share with you how InGamePlay brand advertising helps publishers and developers with new monetisation. Book a meeting with AdInMo’s Lewis Horgan or drop us an email.
More…
Mobile Games Contextual Targeting: Game On
The mobile games ecosystem has been living in and adjusting to a cookie-less, contextual advertising world for a while. With iOS 14, Apple’s deprecation of IDFA in April 2021 was a much-needed shock to the system for both the games and advertising industries; mobile...
Measurement Standards for In-Game Advertising Released (finally!)
In a joint collaboration between IAB, IAB Tech Lab, and the Media Rating Council (MRC), IAB has released its Intrinsic In-Game (IIG) Measurement Guidelines to establish updated measurement guidelines for in-game advertising. AdInMo is proud to have collaborated in...
Game Spotlight: Cooking Max from Twizard Studios
Twizard Studios are a team of passionate engineers and designers based in Pakistan, specializing in cooking games. Their two titles, Cafe Express and Cooking Max, have seen great success, achieving over 3 million total downloads, ranking the company among the best...
