Meet us at PG Connects Helsinki 2023
Next stop for Team AdInMo is Helsinki on 12th to 13th September.
We’ve just about recovered from Gamescom in time to pack our bags for PG Connects Helsinki 2023. As always we’re looking forward to rubbing shoulders with top industry experts & thought leaders and super excited to meet both new and established game developers.
If you’re attending the event, we’d love to connect and share with you how InGamePlay brand advertising helps publishers and developers with new monetisation. Book a meeting with AdInMo’s Lewis Horgan or drop us an email.
More…
A/B Testing Your InGamePlay Placements
Testing InGamePlay ad placements to understand the full potential and optimize implementation is always recommended. You can enable sandbox mode for device testing and set-up A/B tests to understand impact on your key metrics. Here’s a useful case study from our...
Beyond Banner Ads Part 4: Promoting IAPs to optimize for higher ROI
The final instalment from advisor Tiffany Keller in our series deep-dive series looks at how to harness player intentionality to serve the right message with higher ROI than an impression, with analysis on Spades Fever. When you’ve solved for the Substitution Effect...
Beyond Banner Ads Part 3: Advanced Use Cases
AdInMo Advisor Tiffany Keller continues to put monetization theory into practice reviewing top hybrid casual game Wordscapes with analysis on the use of Ad Removal IAPs and double stacking ad units I’ll continue my meditation on the oft underestimated humble banner ad...
