Meet us at Maximídia 2023
We’re heading to São Paulo for Maximídia 2023.
It’s a new stop on the AdInMo event tour this October! We’re off to Brazil to attend Maximídia 2023 – one of the biggest digital marketing events in Latin America.
Our wonderful Senior Sales & Partnerships manager, Manuela Magalhães, will be there from 3rd to 5th October to chat about all things in-game advertising and connect with the innovative marketing and communication leaders in this mobile-first region.
If you’re attending the event, book a meeting with Manuela now.
Será ótimo poder encontrar nossos parceiros e futuros parceiros! Vamos conversar sobre anúncios in-game?
More…
The Observer Effect – How Clicks Changed Advertising
In physics, the Observer Effect theory tells us that observing a phenomenon necessarily and inevitably causes that phenomenon to change. This most commonly refers to instruments of measurement interfering with the results of an experiment. In advertising, the ways...
How Dynamic In-Game Ads Change the Game
Introduction The value of native advertising lies in its adaptation of tradition. These ads bring the strengths of traditional (and more impactful) advertising formats to game worlds populated exclusively by standard digital formats. Billboards, posters and shop...
Considering Simpson’s Paradox in Mobile Advertising
Benjamin Disraeli (British Prime Minister 1874–1880) is said to have coined the phrase “There are three kinds of lies: lies, damned lies, and statistics.” Improper use and understanding of statistics can lead to poor marketing decisions. An example of this...
