Meet us at Gamesforum London
Meet Team AdInMo at Gamesform London on Thursday 15th September!
One of our favourite events Gamesforum returns to London this month and Team AdInMo will be out in force catching up with fellow ad monetizers. Our CEO Kristan Rivers and COO Joanne Lacey will be lifting the hood on in-game advertising in the following sessions:
A Fistful of Dollars: Everything you need to know about in-game advertising – 12.35PM
Best and worst practices for optimizing your in-game advertising integrations using real case studies. Plus Kristan will share seven products and updates to make immersive ads an integral part of your hybrid monetization strategy.
What does ‘adland’ actually want and need from your mobile game? – 5PM
Hosted by Joanne who is a member of the industry advertising trade body IAB’s taskforce on measurement and joined by in-game media expert guest Brendan Carney from Asobu. This roundtable explores ad monetization from the advertisers perspective. Emerging formats such as in-game advertising are getting lots of attention, but what does adland actually want and need from the games ecosystem?
If you’re a publisher – ping us at info@adinmo.com for a comp ticket or register now for your Gamesforum London ticket and look for the AdInMo team at our table (we’ll be the ones in the orange t-shirts) to ask us how immersive InGamePlay brand advertising is helping publishers and developers with new monetisation in mobile games.
Kristan Rivers
CEO & Co founder
AdInMo
Brendan Carney
CEO
Asobu
Joanne Lacey
COO
AdInMo
More…
Developer Case Study – TinyBit Studios
TinyBit Studios is a mobile games developer based in Kharkiv, Ukraine’s tech capital. Huge names such as Plarium, Gameloft, and G5 Entertainment have located regional studios in the city - a ringing endorsement of Kharkiv’s deep pool of game development talent. We...
AdinMo vs. The Status Quo – Why Dynamic In-game Ads are the Future
When traditional digital advertising formats such as video and banner ads first became available within mobile apps, they were seen as game-changers. Giving users the capacity to interact directly with ads via clickthrough and, crucially, giving advertisers the...
The Observer Effect – How Clicks Changed Advertising
In physics, the Observer Effect theory tells us that observing a phenomenon necessarily and inevitably causes that phenomenon to change. This most commonly refers to instruments of measurement interfering with the results of an experiment. In advertising, the ways...