Meet us at Gamesforum London
Meet Team AdInMo at Gamesform London on Thursday 15th September!
One of our favourite events Gamesforum returns to London this month and Team AdInMo will be out in force catching up with fellow ad monetizers. Our CEO Kristan Rivers and COO Joanne Lacey will be lifting the hood on in-game advertising in the following sessions:
A Fistful of Dollars: Everything you need to know about in-game advertising – 12.35PM
Best and worst practices for optimizing your in-game advertising integrations using real case studies. Plus Kristan will share seven products and updates to make immersive ads an integral part of your hybrid monetization strategy.
What does ‘adland’ actually want and need from your mobile game? – 5PM
Hosted by Joanne who is a member of the industry advertising trade body IAB’s taskforce on measurement and joined by in-game media expert guest Brendan Carney from Asobu. This roundtable explores ad monetization from the advertisers perspective. Emerging formats such as in-game advertising are getting lots of attention, but what does adland actually want and need from the games ecosystem?
If you’re a publisher – ping us at info@adinmo.com for a comp ticket or register now for your Gamesforum London ticket and look for the AdInMo team at our table (we’ll be the ones in the orange t-shirts) to ask us how immersive InGamePlay brand advertising is helping publishers and developers with new monetisation in mobile games.
Kristan Rivers
CEO & Co founder
AdInMo
Brendan Carney
CEO
Asobu
Joanne Lacey
COO
AdInMo
More…
In-game Viewability and Measurement Guidelines
AdInMo part of the industry taskforce developing new guidelines for in-game advertising. In a joint collaboration with IAB Tech Lab, and the Media Rating Council (MRC), IAB US has established updated measurement guidelines for ads that appear within gameplay. The...
Bring it on. Driving change in the ad-ecosystem.
Last week, AdInMo's Ad Ops Director, Reece Eaton, was at ATS London 2022. The ad industry’s favourite event (Cannes who…?) put the quest to create consumer-centric, privacy-first marketing front and centre, and Reece shares his takeaways on the solid progress made.ATS...
Game Spotlight: Bus Simulator Real from Shadow Mission Game Soft
Bus Simulator Real is a popular simulator title from India-based developer Shadow Mission Game Soft. The game features a lot of local flavour, with accurate recreations of Indian locations and traffic laws, as well as the eclectic, colorful buses. Players can explore...
