Meet us at Gamesforum Barcelona 2025

Hybrid Monetization and Retention Insights to be unveiled
At Gamesforum Barcelona our CEO and co-founder, Kristan Rivers, will be on stage with our partners SuperScale sharing the latest InGamePlay data insights from a case study on the classic free-to-play mobile game, Tiny Tower.
Day 2, 4.30PM “The Perfect Love Triangle: In-Game, Hybrid, and Player Analytics”
Get ready for an unfiltered deep dive:
- Gain integration insights and learn how to measure the impact on key metrics
- Understand how to implement in-game ads without compromising player experience or retention.
- Explore how in-game ad formats enhance your hybrid monetization strategy, driving IAP conversions and cross-promotion

Kristan Rivers

Ivan Trancik
SuperScale
Team AdInMo will be there in force throughout Gamesforum. Schedule a meeting with the team directly or via Meet to Match. See you there!
More…
Beyond Banner Ads: Part 1
In this new series, monetization expert and AdInMo Advisor Tiffany Keller gives a masterclass in monetization theory with insightful use cases how in-game formats drive player engagement I’ll be honest: banners used to be the signal of a game with low retention-...
Transforming in-game advertising for mobile games with AdInMo
Imagine an in-game ad experience that improves gameplay rather than interrupting it. That’s the goal of the new partnership between SuperScale and AdInMo. Together, we are working to redefine in-game advertising for mobile developers, combining high-quality, immersive...
72% of Mobile Games Makers Adopting Hybrid Monetization Model
Industry survey on in-game monetization looks at how free to play publishers and developers are adapting to changing marketing conditions We've just published the results of its industry survey* carried out in partnership with Gamesforum to look at hybrid...