Meet us at Gamesforum Barcelona 2025

Hybrid Monetization and Retention Insights to be unveiled
At Gamesforum Barcelona our CEO and co-founder, Kristan Rivers, will be on stage with our partners SuperScale sharing the latest InGamePlay data insights from a case study on the classic free-to-play mobile game, Tiny Tower.
Day 2, 4.30PM “The Perfect Love Triangle: In-Game, Hybrid, and Player Analytics”
Get ready for an unfiltered deep dive:
- Gain integration insights and learn how to measure the impact on key metrics
- Understand how to implement in-game ads without compromising player experience or retention.
- Explore how in-game ad formats enhance your hybrid monetization strategy, driving IAP conversions and cross-promotion

Kristan Rivers

Ivan Trancik
SuperScale
Team AdInMo will be there in force throughout Gamesforum. Schedule a meeting with the team directly or via Meet to Match. See you there!
More…
A/B Testing Your InGamePlay Placements
Testing InGamePlay ad placements to understand the full potential and optimize implementation is always recommended. You can enable sandbox mode for device testing and set-up A/B tests to understand impact on your key metrics. Here’s a useful case study from our...
Beyond Banner Ads Part 4: Promoting IAPs to optimize for higher ROI
The final instalment from advisor Tiffany Keller in our series deep-dive series looks at how to harness player intentionality to serve the right message with higher ROI than an impression, with analysis on Spades Fever. When you’ve solved for the Substitution Effect...
Beyond Banner Ads Part 3: Advanced Use Cases
AdInMo Advisor Tiffany Keller continues to put monetization theory into practice reviewing top hybrid casual game Wordscapes with analysis on the use of Ad Removal IAPs and double stacking ad units I’ll continue my meditation on the oft underestimated humble banner ad...