Meet us at Gamesforum Barcelona 2024
The 2024 event season is well underway with Spain being our next stop for Gamesforum Barcelona on 7th and 8th February. Come and meet us!
All Gamesforum events feel like you’re hanging out with smart friends. You learn something and you enjoy their company. That’s why we’re excited to be involved in two sessions at Barcelona as part of day two’s Ad Monetization track.
Upgrade your Reward Strategy: How to engage players immersively
Firstly our shiny new Product Director Adam Pattison is co-hosting a session with our fintech partners ZBD to explore the potential of rewarding players. Rewarded videos have been lucrative for developers but they are a major disruptor to gameplay. The session will explore innovations in rewarded formats including non-intrusive in-game brand ad formats and how to improve retention by valuing a player’s time and incentivising specific behaviours in-game.
Adam Pattison
Product Director
AdInMo
Felix Braberg
Ad Mon Consultant & Co-founder
two & a half gamers
Janos Perei
Head of Performance Marketing
SYBO
Ferran Puñet Soriano
Co-founder & Director of Monetization & Product Strategy
Pnkfrg Studios
Jure Grahek
Head of Strategic Initiatives
ZEBEDEE
Navigating the privacy maze: a chat about 2024 requirements, challenges, and opportunities:
AdInMo’s second session in Barcelona looks at the business end of ad monetization – how to make more money through a privacy-first approach to monetization. Our CEO and co-founder Kristan Rivers will join our consent partners Usercentrics to dive into changes in the ecosystem from the recent AdMob requirements and the upcoming Google Consent Mode to new regulation including the Digital Markets Act and what this all means from an in-game advertising perspective.
We’ll be joined on stage by some amazing publishers and industry experts.
Kristan Rivers
CEO & Co-founder
AdInMo
Valerio Sudrio
Director of Product
Usercentrics
Gus Viegas
VP Marketing
Cosmic Lounge
Bozo Jankovic
Head of Ad Monetization (moderator)
Gamebiz Consulting
If you are attending the event and would like to have a chat with one of the team, please drop us an email. We hope to see you there.
More…
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The Observer Effect – How Clicks Changed Advertising
In physics, the Observer Effect theory tells us that observing a phenomenon necessarily and inevitably causes that phenomenon to change. This most commonly refers to instruments of measurement interfering with the results of an experiment. In advertising, the ways...
How Dynamic In-Game Ads Change the Game
Introduction The value of native advertising lies in its adaptation of tradition. These ads bring the strengths of traditional (and more impactful) advertising formats to game worlds populated exclusively by standard digital formats. Billboards, posters and shop...
