Meet us at Gamesforum Barcelona
Meet Team AdInMo at Gamesforum in the beautiful city of Barcelona on 8th and 9th February.
As part of Gamesforum Barcelona, our CEO & Co founder, Kristan Rivers, will be joining fellow monetization experts in audio, in-game and e-commerce: Kate Tempel, Senior Partnerships Manager at Kindred and Ilan Shlafman, Head of Customer Success at Odeeo in a panel dicussion moderated by Vincent Février, Chief Marketing Officer from Tap Nation.
Beyond the Stack: The Incremental Ad Revenue Panel session starts at 12:20pm on day 2 and will include opinions from the panel’s perspectives on how publishers should think using incremental ad formats to increase revenue.
If you are attending the event, book a meeting with one of the AdInMo team or drop us an email to learn more about how immersive InGamePlay brand advertising is helping publishers and developers with new monetisation in F2P mobile games.
More…
The Observer Effect – How Clicks Changed Advertising
In physics, the Observer Effect theory tells us that observing a phenomenon necessarily and inevitably causes that phenomenon to change. This most commonly refers to instruments of measurement interfering with the results of an experiment. In advertising, the ways...
How Dynamic In-Game Ads Change the Game
Introduction The value of native advertising lies in its adaptation of tradition. These ads bring the strengths of traditional (and more impactful) advertising formats to game worlds populated exclusively by standard digital formats. Billboards, posters and shop...
Considering Simpson’s Paradox in Mobile Advertising
Benjamin Disraeli (British Prime Minister 1874–1880) is said to have coined the phrase “There are three kinds of lies: lies, damned lies, and statistics.” Improper use and understanding of statistics can lead to poor marketing decisions. An example of this...
