Meet us at Gamesforum Barcelona
Meet Team AdInMo at Gamesforum in the beautiful city of Barcelona on 8th and 9th February.
As part of Gamesforum Barcelona, our CEO & Co founder, Kristan Rivers, will be joining fellow monetization experts in audio, in-game and e-commerce: Kate Tempel, Senior Partnerships Manager at Kindred and Ilan Shlafman, Head of Customer Success at Odeeo in a panel dicussion moderated by Vincent Février, Chief Marketing Officer from Tap Nation.
Beyond the Stack: The Incremental Ad Revenue Panel session starts at 12:20pm on day 2 and will include opinions from the panel’s perspectives on how publishers should think using incremental ad formats to increase revenue.
If you are attending the event, book a meeting with one of the AdInMo team or drop us an email to learn more about how immersive InGamePlay brand advertising is helping publishers and developers with new monetisation in F2P mobile games.
More…
A/B Testing Your InGamePlay Placements
Testing InGamePlay ad placements to understand the full potential and optimize implementation is always recommended. You can enable sandbox mode for device testing and set-up A/B tests to understand impact on your key metrics. Here’s a useful case study from our...
Beyond Banner Ads Part 4: Promoting IAPs to optimize for higher ROI
The final instalment from advisor Tiffany Keller in our series deep-dive series looks at how to harness player intentionality to serve the right message with higher ROI than an impression, with analysis on Spades Fever. When you’ve solved for the Substitution Effect...
Beyond Banner Ads Part 3: Advanced Use Cases
AdInMo Advisor Tiffany Keller continues to put monetization theory into practice reviewing top hybrid casual game Wordscapes with analysis on the use of Ad Removal IAPs and double stacking ad units I’ll continue my meditation on the oft underestimated humble banner ad...
