Meet us at DMEXCO 2024
In-game advertising at DMEXCO. Cologne EXPO Centre
Team AdInMo is off to the beautiful city of Cologne for DMEXCO 2024; the hottest digital marketing & advertising showdown in Europe.
On on both Wednesday 18th and Thursday 19th, as part of our industry buyer education programme, we are co-hosting a series of roundtables and briefings on in-game advertising with some of our amazing partners Usercentrics, IAB Tech Labs and Pixalate to fly the flag for immersive in-game formats and dive into the ingredients required to scale in-game as a media channel.
Find out more here and register your interest.
Book a meeting with Alina Antonenko or Kristina Zhulavska
More…
Developers must diversify monetization to survive
Following the release or our latest multi-format InGamePlay SDK, PocketGamer.biz, spoke to Kristan Rivers about why we’ve added rewarded and audio ads and what this means to changing landscape of in-game advertising. This article was written by Paige Cook, Deputy...
The Evolution of Gaming: From Niche to Mainstream Ad Powerhouse
AdInMo Advisor, Yasin Dabhelia, explores gaming’s journey towards a mainstream media channel and how brands are recognizing its potential as a vital component of their marketing strategies, particularly in reaching younger generations. Last month’s IAB PlayFronts felt...
The evolving relationship between game publishers and brand advertisers.
Our Publishing Director, Lewis Horgan was at the inaugural Gamesforum Cyprus last week and shares his takeaways from this vibrant games community. Cyprus has it all. Sun, sea, mountains. It has also firmly established itself as a hub for mobile game development and...
