Meet us at DMEXCO 2024
In-game advertising at DMEXCO. Cologne EXPO Centre
Team AdInMo is off to the beautiful city of Cologne for DMEXCO 2024; the hottest digital marketing & advertising showdown in Europe.
On on both Wednesday 18th and Thursday 19th, as part of our industry buyer education programme, we are co-hosting a series of roundtables and briefings on in-game advertising with some of our amazing partners Usercentrics, IAB Tech Labs and Pixalate to fly the flag for immersive in-game formats and dive into the ingredients required to scale in-game as a media channel.
Find out more here and register your interest.
Book a meeting with Alina Antonenko or Kristina Zhulavska
More…
In-game Viewability and Measurement Guidelines
AdInMo part of the industry taskforce developing new guidelines for in-game advertising. In a joint collaboration with IAB Tech Lab, and the Media Rating Council (MRC), IAB US has established updated measurement guidelines for ads that appear within gameplay. The...
Bring it on. Driving change in the ad-ecosystem.
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Game Spotlight: Bus Simulator Real from Shadow Mission Game Soft
Bus Simulator Real is a popular simulator title from India-based developer Shadow Mission Game Soft. The game features a lot of local flavour, with accurate recreations of Indian locations and traffic laws, as well as the eclectic, colorful buses. Players can explore...
