Meet us at DMEXCO 2023
Team AdInMo are heading to DMEXCO.
Next stop on the AdInMo event tour is the beautiful city of Cologne for DMEXCO 2023; the hottest digital marketing & advertising showdown in Europe.
If you’re attending the event, we’d love to connect and chat about all things in-game advertising! Whether its incremental reach for brand campaigns or solutions for attention measurements and addressability InGamePlay should be front of mind at DMEXCO 23. DM Joanne Lacey or Kristina Zhulavska to book a meeting or drop Team AdInMo an email.
More…
AdInMo Interviews | Enric Pedró – Tilting Point
Earlier this year we co-hosted the Pocket Gamer Mobile Monetiser Summit packed with expert insights on future-proofing game monetization strategies. We caught up with Enric Pedró, VP of Growth at Tilting Point where he’d been speaking on stage about looking beyond...
In-game Viewability and Measurement Guidelines
AdInMo part of the industry taskforce developing new guidelines for in-game advertising. In a joint collaboration with IAB Tech Lab, and the Media Rating Council (MRC), IAB US has established updated measurement guidelines for ads that appear within gameplay. The...
Bring it on. Driving change in the ad-ecosystem.
Last week, AdInMo's Ad Ops Director, Reece Eaton, was at ATS London 2022. The ad industry’s favourite event (Cannes who…?) put the quest to create consumer-centric, privacy-first marketing front and centre, and Reece shares his takeaways on the solid progress made.ATS...
