Meet us at DMEXCO 2023
Team AdInMo are heading to DMEXCO.
Next stop on the AdInMo event tour is the beautiful city of Cologne for DMEXCO 2023; the hottest digital marketing & advertising showdown in Europe.
If you’re attending the event, we’d love to connect and chat about all things in-game advertising! Whether its incremental reach for brand campaigns or solutions for attention measurements and addressability InGamePlay should be front of mind at DMEXCO 23. DM Joanne Lacey or Kristina Zhulavska to book a meeting or drop Team AdInMo an email.
More…
A/B Testing Your InGamePlay Placements
Testing InGamePlay ad placements to understand the full potential and optimize implementation is always recommended. You can enable sandbox mode for device testing and set-up A/B tests to understand impact on your key metrics. Here’s a useful case study from our...
Beyond Banner Ads Part 4: Promoting IAPs to optimize for higher ROI
The final instalment from advisor Tiffany Keller in our series deep-dive series looks at how to harness player intentionality to serve the right message with higher ROI than an impression, with analysis on Spades Fever. When you’ve solved for the Substitution Effect...
Beyond Banner Ads Part 3: Advanced Use Cases
AdInMo Advisor Tiffany Keller continues to put monetization theory into practice reviewing top hybrid casual game Wordscapes with analysis on the use of Ad Removal IAPs and double stacking ad units I’ll continue my meditation on the oft underestimated humble banner ad...
