Meet us at Devcom & Gamescom 2023
We’re off to Cologne on 21st t0 25th August
In just a couple of weeks time Team AdInMo will be heading off to join the gaming frenzy at this year’s Devcom and Gamescom in Germany. We can’t wait to connect again with friends and partners, old and new, at the biggest games event in Europe.
If you’re attending either of the events, we’d love to catch up and share with you how InGamePlay brand advertising is helping publishers and developers with new monetisation. Find us on the event’s MeetToMatch or drop us an email.
More…
A/B Testing Your InGamePlay Placements
Testing InGamePlay ad placements to understand the full potential and optimize implementation is always recommended. You can enable sandbox mode for device testing and set-up A/B tests to understand impact on your key metrics. Here’s a useful case study from our...
Beyond Banner Ads Part 4: Promoting IAPs to optimize for higher ROI
The final instalment from advisor Tiffany Keller in our series deep-dive series looks at how to harness player intentionality to serve the right message with higher ROI than an impression, with analysis on Spades Fever. When you’ve solved for the Substitution Effect...
Beyond Banner Ads Part 3: Advanced Use Cases
AdInMo Advisor Tiffany Keller continues to put monetization theory into practice reviewing top hybrid casual game Wordscapes with analysis on the use of Ad Removal IAPs and double stacking ad units I’ll continue my meditation on the oft underestimated humble banner ad...
