Five things we’re looking forward to in Cannes

May 30, 2024

Team AdInMo is heading to Cannes Lions. The ultimate FOMO event for the advertising world and celebration of creativity.

 

1. We can’t wait to see the shortlist for this year’s Entertainment Lions for Gaming… although do hope one day we’re all gathering in Cannes celebrating creative in-game campaigns not just ads for games.

2. Our CEO Kristan Rivers is speaking at a roundtable hosted by our lovely partners Iion discussing Why Game Advertising is THE Attention-Centric Media Frontier.

3. Lots of chat / eyerolling about cookieless future. Shout out to Adform for flying the flag for deprecation.

4. Meeting lots of partners and future partners to chat how best to engage player audiences – contact us here

5. Equativ Cannes Run Club. 7AM. Honest.

If you are attending the event and would like to have a chat with one of the team, please drop us an email. We hope to see you there.

 

More…

Player Insights 2021

Player Insights 2021

What do players really think about ads in mobile games? In conjunction with Pocketgamer.com we decided to find out! Whilst advertising is accepted by consumers if they want to play the games they want for free, the number of ads and different ad formats can have a...

read more
April Developer Shoutout

April Developer Shoutout

Each month we want to give kudos to our developer community. Mobile games development is a fine balance between designing the best games, keeping players happy and paying the bills. We get it. These are the developers pioneering the use of immersive ads in their games...

read more
Developers want ads that don’t piss players off!

Developers want ads that don’t piss players off!

Our CTO Chris Wright recently took part in a fireside chat at Pocket Gamer Connects to discuss the potential of InGamePlay brand advertising. He was joined by Hannes Hultgren, CSO at Impact Unified and the discussion was moderated by Dave Bradley from Steel Media....

read more
Share This