Five things we’re looking forward to in Cannes
Team AdInMo is heading to Cannes Lions. The ultimate FOMO event for the advertising world and celebration of creativity.
1. We can’t wait to see the shortlist for this year’s Entertainment Lions for Gaming… although do hope one day we’re all gathering in Cannes celebrating creative in-game campaigns not just ads for games.
2. Our CEO Kristan Rivers is speaking at a roundtable hosted by our lovely partners Iion discussing Why Game Advertising is THE Attention-Centric Media Frontier.
3. Lots of chat / eyerolling about cookieless future. Shout out to Adform for flying the flag for deprecation.
4. Meeting lots of partners and future partners to chat how best to engage player audiences – contact us here
5. Equativ Cannes Run Club. 7AM. Honest.
If you are attending the event and would like to have a chat with one of the team, please drop us an email. We hope to see you there.
More…
Who is Team AdInMo? Part I: Ad Ops
We may be a tech company, but people are the reason we do what we do: improving the player experience, supporting our developer community and creating great brand experiences for our advertisers. Team AdInMo is at the heart of this and so we chatted to some team...
AdInMo SDK: Placement Settings
Ads that are part of the gameplay solve the biggest monetization problems: immersion and retention, but we also get it’s just as important to maintain the game’s authenticity. As with any monetization method, InGamePlay best practice requires a balance between...
AdInMo Interviews | Enric Pedró – Tilting Point
Earlier this year we co-hosted the Pocket Gamer Mobile Monetiser Summit packed with expert insights on future-proofing game monetization strategies. We caught up with Enric Pedró, VP of Growth at Tilting Point where he’d been speaking on stage about looking beyond...
