Five things we’re looking forward to in Cannes

May 30, 2024

Team AdInMo is heading to Cannes Lions. The ultimate FOMO event for the advertising world and celebration of creativity.

 

1. We can’t wait to see the shortlist for this year’s Entertainment Lions for Gaming… although do hope one day we’re all gathering in Cannes celebrating creative in-game campaigns not just ads for games.

2. Our CEO Kristan Rivers is speaking at a roundtable hosted by our lovely partners Iion discussing Why Game Advertising is THE Attention-Centric Media Frontier.

3. Lots of chat / eyerolling about cookieless future. Shout out to Adform for flying the flag for deprecation.

4. Meeting lots of partners and future partners to chat how best to engage player audiences – contact us here

5. Equativ Cannes Run Club. 7AM. Honest.

If you are attending the event and would like to have a chat with one of the team, please drop us an email. We hope to see you there.

 

More…

Why brand safety is king

Why brand safety is king

Each month Team AdInMo chats to gaming and advertising experts about their experiences and views on the ever-evolving digital advertising and monetization landscape. Tiffany Keller, Product Director at Scopely is back in the hot seat talking about the issues of brand...

read more
AdInMo Developer Shoutout

AdInMo Developer Shoutout

Mobile games development is a fine balance between creating the best games for players and paying the bills. We get it. Here’s our regular check in on some of the latest developers doing just that by increasing monetization while improving the game experience with...

read more
What’s PlayerDwellTime and why does it matter?

What’s PlayerDwellTime and why does it matter?

Attention gets talked about a lot in advertising, but currently there isn’t a common understanding of what it actually means and how to best measure it. Here, our COO Joanne Lacey looks at how things are shaping up in the attention economy and shares the latest...

read more
Share This