Meet AdInMo at the HyperCasual Games Conference 2021

We are back and looking forward to the HyperCasual Games Conference. We’ve got some great sessions throughout the event and the AdInMo sales & design teams will be available to chat about all things InGamePlay.
- Thursday Session – 8:30 – 9 AM BST – Designing InGame Ads and why they are perfect for hyper casual games.
Our resident Head of Game Design, Nathan Ball, will be sharing best practice recommendations for developers looking to integrate in-game advertising into their games.
Imagine if you could have the best of both worlds: Strong monetization and ads that don’t annoy your players. InGamePlay brand advertising is served directly into the gameplay itself seamlessly integrated like any other game object.
This session walks you through best practices when designing in-game ad placements. Learn about the key principles behind generating viewable ad impressions and how to optimize your ad monetization without impacting churn.
- Friday Session – 10:30 – 11:30 AM BST – Games Marketing 2021: Advertising & Monetisation
Our CTO Chris Wright joins a fantastic panel line-up featuring AppLovin, Espresso Publishing, Anzu.io and AudioMob.
More…
——
Why mobile will be the key to unlock in-game advertising in 2021
With ad budgets under increased scrutiny in this tumultuous year, mobile advertising has fared well, with a 71% increase in global ad spend year-on-year reported in Q2 2020 - and it’s mobile gaming apps attracting the lion’s share of that spend. A third of the...
Team AdInMo’s predictions for 2021
It’s that time of year when it’s normal to reflect, wrap-up the year and make the odd prediction (read: wild stab in the dark) for the next year. 2020 has of course been an exceptional year globally. We all need something to look forward to so we’ve skipped the wrap...
It’s going to be the best Christmas ever, for in-game advertising
The ‘golden quarter’ is usually exemplified by retailers and luxury brands throwing huge budgets at extravagant festive ad campaigns. But amid soaring Covid cases, national lockdowns and travel restrictions, rising unemployment and uncertainty over Brexit, advertisers...