Meet AdInMo at the HyperCasual Games Conference 2021

Oct 20, 2021 | Events, News

We are back and looking forward to the HyperCasual Games Conference. We’ve got some great sessions throughout the event and the AdInMo sales & design teams will be available to chat about all things InGamePlay.

  • Thursday Session – 8:30 – 9 AM BST – Designing InGame Ads and why they are perfect for hyper casual games.

Our resident Head of Game Design,  Nathan Ball, will be sharing best practice recommendations for developers looking to integrate in-game advertising into their games.

Imagine if you could have the best of both worlds: Strong monetization and ads that don’t annoy your players. InGamePlay brand advertising is served directly into the gameplay itself seamlessly integrated like any other game object.

This session walks you through best practices when designing in-game ad placements. Learn about the key principles behind generating viewable ad impressions and how to optimize your ad monetization without impacting churn.

  • Friday Session – 10:30 – 11:30 AM BST – Games Marketing 2021: Advertising & Monetisation

Our CTO Chris Wright joins a fantastic panel line-up featuring AppLovin, Espresso Publishing, Anzu.io and AudioMob.

 

More…

——

Our 3 Hot Trends from Gamescom 2022

Our 3 Hot Trends from Gamescom 2022

Devcom, Gamescom and a lot of Cologne hugging. With highs above 30C every day, and the usual lack of air conditioning in accommodation in Germany, it was hot. Even the conference center, the Koelnmesse, was atypically warm and not the usual refrigerated halls. The...

read more
Meet us at Gamesforum London

Meet us at Gamesforum London

Meet Team AdInMo at Gamesform London on Thursday 15th September! One of our favourite events Gamesforum returns to London this month and Team AdInMo will be out in force catching up with fellow ad monetizers. Our CEO Kristan Rivers and COO Joanne Lacey will be lifting...

read more
Mobile Games Contextual Targeting: Game On

Mobile Games Contextual Targeting: Game On

The mobile games ecosystem has been living in and adjusting to a cookie-less, contextual advertising world for a while. With iOS 14, Apple’s deprecation of IDFA in April 2021 was a much-needed shock to the system for both the games and advertising industries; mobile...

read more
Share This