Learn How to Design In-Game Ad Placements at PocketGamer Connects Digital #8
Team AdInMo is back at Pocket Gamer Connects this month and our resident Head of Game Design, Nathan Ball, will be sharing best practice recommendations for developers looking to integrate in-game advertising into their games.
How to design in-game ad placements
Imagine if you could have the best of both worlds: Strong monetization and ads that don’t annoy your players. InGamePlay brand advertising is served directly into the gameplay itself seamlessly integrated like any other game object.
This session walks you through best practices when designing in-game ad placements. Learn about the key principles behind generating viewable ad impressions and how to optimize your ad monetization without impacting churn.
Check out some of Nathan’s content on YouTube including our InGamePlay Review series featuring developers who have already started monetizing with InGamePlay brand ads.
InGamePlay Design Guide
————
InGamePlay Review
————
More…
——————
Advertising in a Privacy-first World
Chris Wright, Technical Advisor, AdInMo closed out this year’s Digital Transformation Summit by discussing the shift away from metric-based advertising to a more transactional and experiential model. This article was written by Graham Turner, Sub Editor for DIGIT...
Meet us at Gamesforum Seattle
Meet Team AdInMo Stateside on Wednesday 26th October It’s almost time to saddle up for the next Gamesforum this time taking place in Seattle. AdInMo's CEO and Co Founder, Kristan Rivers will be presenting a practical guide on how to monetize with in-game advertising...
Interview with Brendan Carney from Asobu
We recently caught up with Brendan Carney, the Founder and CEO of Asobu. Brendan is a digital advertising veteran, including roles at Microsoft and Yahoo charting both the birth of programmatic and the evolution of digital ads. We asked Brendan’s the following...