InSideInGameInSights with Emma Raz, Director of Commercial at NumberEight
In the ever-evolving landscape of mobile gaming, questions about identity and data have taken center stage.
With the upheaval caused by the deprecation of third party cookies, the scarcity of first party data, and the challenges posed by iOS14.5’s removal of IDFAs, marketers find themselves navigating uncharted territory.
But what does this new identity landscape entail? How does it differ from our previous approaches? Is there room for a balance between data and privacy? And, crucially, how can advertisers seize the potential of this new era of data?
In this episode of InSideInGameInSights, join AdInMo’s Demand Advisor, Yasin Dabhelia in a captivating conversation with Emma Raz, Commercial Director at NumberEight to answer all these questions and more.
Watch now to discover the intricacies of today’s identity landscape and gain insights into how advertisers can unlock boundless opportunities within the dynamic world of gaming.
Watch previous episodes of InSideInGameInSights
More…
AdInMo appoints contextual tech guru as Chief Product and Technology Officer
AdInMo’s leadership team expansion continues with the appointment of Richard Brindley as CPTO. Previously CIO at contextual targeting pioneers Vibrant Media, he sees privacy-first addressability as the unlock for brand advertisers wanting to reach relevant audiences...
Rewarding players and privacy is rewarding
From non-intrusive in-game brand ad formats to rewarded play discussion led by Felix Braberg Co-founder, two & a half gamers explored the latest thinking in the rewarded space to better understand the innovations and requirements for monetization & retention....
When the hat fits: AdInMo appoints industry veteran John Rankin as Chief Revenue Officer as part of leadership expansion
Industry veteran is a much overused term but AdInMo’s latest executive appointment truly fits the moniker bringing extensive games and advertising industry experience. John rejoins Team AdInMo to head-up commercial strategy for the in-game advertising platform. We're...
