InSideInGameInSights with Emma Raz, Director of Commercial at NumberEight

In the ever-evolving landscape of mobile gaming, questions about identity and data have taken center stage.

With the upheaval caused by the deprecation of third party cookies, the scarcity of first party data, and the challenges posed by iOS14.5’s removal of IDFAs, marketers find themselves navigating uncharted territory.

But what does this new identity landscape entail? How does it differ from our previous approaches? Is there room for a balance between data and privacy? And, crucially, how can advertisers seize the potential of this new era of data?

In this episode of InSideInGameInSights, join AdInMo’s Demand Advisor, Yasin Dabhelia in a captivating conversation with Emma Raz, Commercial Director at NumberEight to answer all these questions and more. 

Watch now to discover the intricacies of today’s identity landscape and gain insights into how advertisers can unlock boundless opportunities within the dynamic world of gaming.

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