InSideInGameInSights with Emma Raz, Director of Commercial at NumberEight
In the ever-evolving landscape of mobile gaming, questions about identity and data have taken center stage.
With the upheaval caused by the deprecation of third party cookies, the scarcity of first party data, and the challenges posed by iOS14.5’s removal of IDFAs, marketers find themselves navigating uncharted territory.
But what does this new identity landscape entail? How does it differ from our previous approaches? Is there room for a balance between data and privacy? And, crucially, how can advertisers seize the potential of this new era of data?
In this episode of InSideInGameInSights, join AdInMo’s Demand Advisor, Yasin Dabhelia in a captivating conversation with Emma Raz, Commercial Director at NumberEight to answer all these questions and more.
Watch now to discover the intricacies of today’s identity landscape and gain insights into how advertisers can unlock boundless opportunities within the dynamic world of gaming.
Watch previous episodes of InSideInGameInSights
More…
Meet us at Gamesforum Barcelona 2025
Hybrid Monetization and Retention Insights to be unveiled At Gamesforum Barcelona our CEO and co-founder, Kristan Rivers, will be on stage with our partners SuperScale sharing the latest InGamePlay data insights from a case study on the classic free-to-play mobile...
IAPBoost™️ unwrapped at PGC London 2025
This week at Pocketgamer Connects London, we were delighted to be joined on stage by our partners SuperScale and NOXGAMES who shared early insights from working with InGamePlay 3.0. We launched our latest SDK in Q4 rolling out new hybrid monetization features and...
Mobile gaming and advertising predictions 2024/2025
AdInMo’s co-founder and CEO, Kristan Rivers, scored an average of B+ for his 2024 predictions. What does 2025 have in store for mobile gaming and adtech? 2024 Scorecard Player First: games bring back the fun: B+ While there has been a noticeable shift towards...
