InSideInGameInSights with Emma Raz, Director of Commercial at NumberEight
In the ever-evolving landscape of mobile gaming, questions about identity and data have taken center stage.
With the upheaval caused by the deprecation of third party cookies, the scarcity of first party data, and the challenges posed by iOS14.5’s removal of IDFAs, marketers find themselves navigating uncharted territory.
But what does this new identity landscape entail? How does it differ from our previous approaches? Is there room for a balance between data and privacy? And, crucially, how can advertisers seize the potential of this new era of data?
In this episode of InSideInGameInSights, join AdInMo’s Demand Advisor, Yasin Dabhelia in a captivating conversation with Emma Raz, Commercial Director at NumberEight to answer all these questions and more.
Watch now to discover the intricacies of today’s identity landscape and gain insights into how advertisers can unlock boundless opportunities within the dynamic world of gaming.
Watch previous episodes of InSideInGameInSights
More…
72% of Mobile Games Makers Adopting Hybrid Monetization Model
Industry survey on in-game monetization looks at how free to play publishers and developers are adapting to changing marketing conditions We've just published the results of its industry survey* carried out in partnership with Gamesforum to look at hybrid...
Frameplay, Adverty and AdInMo unveil groundbreaking in-game advertising partnership
In-game advertising innovators unite to offer unmatched scale and access through Frameplay’s new exchange Frameplay, Adverty, and AdInMo have united to create a groundbreaking preferred partnership in the US and collaborate across key global markets to drive...
Meet us at Gamesforum London 2024
Meet Team AdInMo at one of our favourite games industry events, Gamesforum London Gamesforum returns to London in September where AdInMo will be previewing the results of our industry study on Hybrid Monetization. Our co-founder and CEO, Kristan Rivers willl be...
