InGamePlay Genre Guide
InGamePlay brand advertising is a useful monetization strategy for any free-to-play mobile game. Non-interruptive ads don’t break player immersion and become part of the actual gameplay.
But that doesn’t mean there is a one-size fits all implementation strategy across different game genres.
This guide takes a deep-dive genre by genre at in-game advertising best practices and provides useful tips for optimizing your monetization strategy and ad placement integrations depending on your game’s genre.
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Frameplay, Adverty and AdInMo unveil groundbreaking in-game advertising partnership
In-game advertising innovators unite to offer unmatched scale and access through Frameplay’s new exchange Frameplay, Adverty, and AdInMo have united to create a groundbreaking preferred partnership in the US and collaborate across key global markets to drive...
Meet us at Gamesforum London 2024
Meet Team AdInMo at one of our favourite games industry events, Gamesforum London Gamesforum returns to London in September where AdInMo will be previewing the results of our industry study on Hybrid Monetization. Our co-founder and CEO, Kristan Rivers willl be...
Meet us at DMEXCO 2024
In-game advertising at DMEXCO. Cologne EXPO Centre Team AdInMo is off to the beautiful city of Cologne for DMEXCO 2024; the hottest digital marketing & advertising showdown in Europe. On on both Wednesday 18th and Thursday 19th, as part of our industry buyer...
