InGamePlay Genre Guide
InGamePlay brand advertising is a useful monetization strategy for any free-to-play mobile game. Non-interruptive ads don’t break player immersion and become part of the actual gameplay.
But that doesn’t mean there is a one-size fits all implementation strategy across different game genres.
This guide takes a deep-dive genre by genre at in-game advertising best practices and provides useful tips for optimizing your monetization strategy and ad placement integrations depending on your game’s genre.
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Game Spotlight: Friendbase from Palderio Creative Labs
Friendbase is a virtual world on Android and iOS. The game’s popularity lies in its core values: inclusion, entertainment, cultural globalization, education and safety. Created by award winning game studio Palderio Creative Labs based in Gothenburg, Sweden, ...
Wolves Interactive and AdInMo collaborate to enhance the in-game racing experience
Leading mobile racing game specialist Wolves Interactive selects AdInMo as it’s in-game advertising monetization partner. 27th October 2022, Edinburgh, UK and Turkey: AdInMo, the in-game advertising platform, today announced a multi-title deal with Wolves Interactive...
Game Spotlight: Horror Hospital 2 from Heisen Games
Horror Hospital 2 is a horror survival game set in an eerie abandoned hospital where a multitude of peril awaits the player. Created by Heisen Games, it was released earlier this year and is a sequel to the original hit title Horror Hospital from 2016 and has already...