InGamePlay Genre Guide
InGamePlay brand advertising is a useful monetization strategy for any free-to-play mobile game. Non-interruptive ads don’t break player immersion and become part of the actual gameplay.
But that doesn’t mean there is a one-size fits all implementation strategy across different game genres.
This guide takes a deep-dive genre by genre at in-game advertising best practices and provides useful tips for optimizing your monetization strategy and ad placement integrations depending on your game’s genre.
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Co-founder Kristan Rivers predicts the year ahead from Attention to Audiences via Monetization Convergence
Depending on where you wish to define the starting point, mobile gaming has been around since 1997 and Nokia’s 6610 phone with the ubiquitous Snake game, or it could be 1999 when a handful of pioneering start-ups (including I-play for whom many of Team AdInMo worked)...
Team AdInMo’s Top 10 Mobile & PC Games of 2022
This year has been another smash for new game releases. The much anticipated God of War: Ragnarok did not fail to deliver its best title in the series and who can forget the enormous success of Elden Ring released earlier in 2022? Every year we ask Team AdInMo to...
Eskimi Teams Up With AdInMo To Accelerate In-Game Advertising And Access Mobile Players
Eskimi, one of the leading AdTech platforms in the programmatic industry, has recently partnered up with AdInMo to accelerate in-game advertising and enhance the experience for both players and advertisers. Mobile gaming is the largest and fastest-growing gaming...