InGamePlay Genre Guide

InGamePlay brand advertising is a useful monetization strategy for any free-to-play mobile game. Non-interruptive ads don’t break player immersion and become part of the actual gameplay. 

But that doesn’t mean there is a one-size fits all implementation strategy across different game genres. 

This guide takes a deep-dive genre by genre at in-game advertising best practices and provides useful tips for optimizing your monetization strategy and ad placement integrations depending on your game’s genre.

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We’re finalist at the Mobile Games Awards!

We’re finalist at the Mobile Games Awards!

We're excited to announce that we've been nominated in the Best Advertising & UA Service category for the upcoming Pocket Gamer Mobile Games Awards! Team AdInMo would be honored if you could take a moment to vote for us. Whether you appreciate our cutting-edge...

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InSideInGameInSights with Tiffany Keller

InSideInGameInSights with Tiffany Keller

Episode 1 of our shiny new industry insight series, InSideInGameInSights is out now!  Each month Team AdInMo will be chatting to gaming and advertising experts about their expert experiences and views on ever-evolving the digital advertising and monetization...

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Why mobile games are the contextual key

Why mobile games are the contextual key

Mobile games can help advertisers in a post-cookie era with a richness of behavioural data and contextual targeting. Our VP Programmatic Yasin Dabhelia explores why.  Gaming has taken the entertainment industry by storm and mobile gaming, in particular, has emerged as...

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