InGamePlay Genre Guide

InGamePlay brand advertising is a useful monetization strategy for any free-to-play mobile game. Non-interruptive ads don’t break player immersion and become part of the actual gameplay. 

But that doesn’t mean there is a one-size fits all implementation strategy across different game genres. 

This guide takes a deep-dive genre by genre at in-game advertising best practices and provides useful tips for optimizing your monetization strategy and ad placement integrations depending on your game’s genre.

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How many media touchpoints are in your day?

How many media touchpoints are in your day?

Demand Advisor, Yasin Dabhelia talks about why gaming is an essential touchpoint in an omnichannel media plan. In the ever-expanding realms of digital advertising, the gaming industry is becoming a formidable force with in-game formats consistently featuring in the...

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AdInMo partners with NumberEight for Demographic Targeting

AdInMo partners with NumberEight for Demographic Targeting

NumberEight introduces new demographic targeting at scale using AI intelligence. NumberEight, a leading identity platform for AI-based behavioural intelligence, is proud to announce the release of its demographic-targeting product. By leveraging cutting-edge AI...

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AdInMo Developer Shoutout

AdInMo Developer Shoutout

Mobile games development is a fine balance between creating the best games for players and paying the bills. We get it. Here’s our regular check in on some of the latest developers doing just that by increasing monetization while improving the game experience with...

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