InGamePlay Genre Guide
InGamePlay brand advertising is a useful monetization strategy for any free-to-play mobile game. Non-interruptive ads don’t break player immersion and become part of the actual gameplay.
But that doesn’t mean there is a one-size fits all implementation strategy across different game genres.
This guide takes a deep-dive genre by genre at in-game advertising best practices and provides useful tips for optimizing your monetization strategy and ad placement integrations depending on your game’s genre.
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Mobile gaming and advertising predictions 2024/2025
AdInMo’s co-founder and CEO, Kristan Rivers, scored an average of B+ for his 2024 predictions. What does 2025 have in store for mobile gaming and adtech? 2024 Scorecard Player First: games bring back the fun: B+ While there has been a noticeable shift towards...
Meet us at PGC London 2025
PG Connects London is always the best way to kick off the New Year Collaboration across the ecosystem is key and we’re delighted to be co-hosting sessions at Pocket Gamer Connects London 2025 with our partners SuperScale and Usercentrics in the Monetiser and Global...
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