InGamePlay Genre Guide
InGamePlay brand advertising is a useful monetization strategy for any free-to-play mobile game. Non-interruptive ads don’t break player immersion and become part of the actual gameplay.
But that doesn’t mean there is a one-size fits all implementation strategy across different game genres.
This guide takes a deep-dive genre by genre at in-game advertising best practices and provides useful tips for optimizing your monetization strategy and ad placement integrations depending on your game’s genre.
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Transforming in-game advertising for mobile games with AdInMo
Imagine an in-game ad experience that improves gameplay rather than interrupting it. That’s the goal of the new partnership between SuperScale and AdInMo. Together, we are working to redefine in-game advertising for mobile developers, combining high-quality, immersive...
72% of Mobile Games Makers Adopting Hybrid Monetization Model
Industry survey on in-game monetization looks at how free to play publishers and developers are adapting to changing marketing conditions We've just published the results of its industry survey* carried out in partnership with Gamesforum to look at hybrid...
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In-game advertising innovators unite to offer unmatched scale and access through Frameplay’s new exchange Frameplay, Adverty, and AdInMo have united to create a groundbreaking preferred partnership in the US and collaborate across key global markets to drive...
