InGamePlay Genre Guide

InGamePlay brand advertising is a useful monetization strategy for any free-to-play mobile game. Non-interruptive ads don’t break player immersion and become part of the actual gameplay. 

But that doesn’t mean there is a one-size fits all implementation strategy across different game genres. 

This guide takes a deep-dive genre by genre at in-game advertising best practices and provides useful tips for optimizing your monetization strategy and ad placement integrations depending on your game’s genre.

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Why is everyone still eating at McDonalds?

Why is everyone still eating at McDonalds?

At DMEXCO 2023, IAB Europe previewed the results of its Attitudes To Programmatic Advertising Survey. Here we lift the hood on one of its key findings: the pivotal shift back to the use of third-party data. DMEXCO is always a great barometer for digital advertising...

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Mobile Privacy Webinar: An obstacle or an opportunity?

Mobile Privacy Webinar: An obstacle or an opportunity?

Join us on Wednesday 20th September 2023, for a free to register webinar with Gamesforum on how to leverage privacy compliance requirements when it comes to mobile games monetization. With Google’s recent announcement about consent management  platform requirements,...

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DMEXCO 2023

Meet us at DMEXCO 2023

Team AdInMo are heading to DMEXCO. Next stop on the AdInMo  event tour is the beautiful city of Cologne for DMEXCO 2023; the hottest digital marketing & advertising showdown in Europe.  If you're attending the event, we'd love to connect and chat about all things...

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