InGamePlay Genre Guide

InGamePlay brand advertising is a useful monetization strategy for any free-to-play mobile game. Non-interruptive ads don’t break player immersion and become part of the actual gameplay. 

But that doesn’t mean there is a one-size fits all implementation strategy across different game genres. 

This guide takes a deep-dive genre by genre at in-game advertising best practices and provides useful tips for optimizing your monetization strategy and ad placement integrations depending on your game’s genre.

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AdInMo powers-up to advance player-first in-game advertising

AdInMo powers-up to advance player-first in-game advertising

Two former ‘MediaMathers’ join Team AdInMo’s Product Division to build out its measurement and addressability solutions enabling insight driven brand experiences in mobile games.  AdInMo, the mobile in-game advertising platform that gets brands into games in a way...

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Game Spotlight: Super Mart from Arcadian Lab

Game Spotlight: Super Mart from Arcadian Lab

Indie developers, Arcadian Lab, specialize in creating free-to-play idle-arcade mobile games with several sucessful titles in their portfolio.  Earlier this year the studio decided to add intrinsic in-game advertising as part of their monetization mix, and after...

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Meet us at Maximídia 2023

Meet us at Maximídia 2023

We're heading to São Paulo for Maximídia 2023. It's a new stop on the AdInMo event tour this October! We're off to Brazil to attend Maximídia 2023 - one of the biggest digital marketing events in Latin America.  Our wonderful Senior Sales & Partnerships manager,...

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