InGamePlay Genre Guide
InGamePlay brand advertising is a useful monetization strategy for any free-to-play mobile game. Non-interruptive ads don’t break player immersion and become part of the actual gameplay.
But that doesn’t mean there is a one-size fits all implementation strategy across different game genres.
This guide takes a deep-dive genre by genre at in-game advertising best practices and provides useful tips for optimizing your monetization strategy and ad placement integrations depending on your game’s genre.
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Scottish Games Week 2023
We are proud to be supporing SGW23 next week, which kicks off in our hometown of Edinburgh on Monday 30th October. Have a look at what’s in store: Monday 30th October – Developers, Edinburgh Our CEO and Co-founder will be speaking at the Industry Conference on...
Hardcore or Casual? Both. Neither. That’s not the point!
AdInMo’s Senior Partnership Manager for LATAM, Manuela Magalhaes was recently at Maximidia in Brazil and here shares her takeaways from the show. Despite LATAM being big adopters of in-game advertising, it’s clear the potential of immersive formats is much greater in...
AdInMo pioneers first ever Rewarded InGamePlay Ads with fintech partner ZBD
Partnership opens up an exciting new monetization world of benefits for both players and developers of mobile games and raises the bar with its immersive in-game ad formats and rewarded adtech solution We delighted to announce our technology partnership with ZBD, a...