InGamePlay Genre Guide

InGamePlay brand advertising is a useful monetization strategy for any free-to-play mobile game. Non-interruptive ads don’t break player immersion and become part of the actual gameplay. 

But that doesn’t mean there is a one-size fits all implementation strategy across different game genres. 

This guide takes a deep-dive genre by genre at in-game advertising best practices and provides useful tips for optimizing your monetization strategy and ad placement integrations depending on your game’s genre.

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Maximidia 2023 takeaways

Hardcore or Casual? Both. Neither. That’s not the point!

AdInMo’s Senior Partnership Manager for LATAM, Manuela Magalhaes was recently at Maximidia in Brazil and here shares her takeaways from the show. Despite LATAM being big adopters of in-game advertising, it’s clear the potential of immersive formats is much greater in...

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Meet us at Gamesforum London 2023

Meet us at Gamesforum London 2023

Team AdInMo are off to London for a game monetization show down on 18th October 2023. We're delighted to be speaking on two panels next week at the jam packed Gamesforum London 2023:  2:25pm - Privacy: a blessing in disguise? How privacy unlocks revenue for Mobile...

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