Player Insights 2021

What do players really think about ads in mobile games? In conjunction with Pocketgamer.com we decided to find out! Whilst advertising is accepted by consumers if they want to play the games they want for free, the number of ads and different ad formats can have a detrimental effect on the player experience. Here are some of the key takeaways.

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We’re hiring an SDK developer
Job Description – SDK Developer (Unity + Unreal), Full-time / Permanent, Edinburgh Are you not entertained? Love free-to-play games? Hate all those ads? We do too, and we’re doing something about it! We are: AdInMo is the leading Dynamic In-Game...
Techstart Ventures backs in-game ad platform AdInMo in $500K seed funding round
AdInMo appoints ex-delta DNA co-founder Chris Wright as Chief Technology Officer 20th, May 2020, Edinburgh: AdInMo, the programmatic ad platform for video games, has secured a $500K investment round led by Techstart Ventures, a leading investor in start-ups across...
Introducing AdInMo’s impression checker tool: optimising ad revenue before deployment
For developers, placing ads in games has historically been an area of headaches and compromises. We all know that traditional in-game advertising sucks; this is exactly why AdInMo offers an alternative solution where the ads placed are non-interruptive, and are...