Player Insights 2021
What do players really think about ads in mobile games? In conjunction with Pocketgamer.com we decided to find out! Whilst advertising is accepted by consumers if they want to play the games they want for free, the number of ads and different ad formats can have a detrimental effect on the player experience. Here are some of the key takeaways.
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Visible but not annoying. The new rules of in-game advertising
We recently held a virtual roundtable. Our CEO Kristan Rivers joined Niki Chana Publisher Partnerships at Verizon Media, Nathaniel Barker Director of Business Development at Kolibri Games, Julien Bourhis VP of Operations at Homa Games in a lively session moderated by...
AdInMo strengthens its senior team with COO and VP Engineering appointments
AdInMo strengthens its senior team with COO and VP Engineering appointments AdInMo, the InGamePlay™ brand advertising platform, today announced two senior appointments, with Joanne Lacey joining as Chief Operating Officer and Konstantine Rybnikov as VP Engineering....
Why mobile will be the key to unlock in-game advertising in 2021
With ad budgets under increased scrutiny in this tumultuous year, mobile advertising has fared well, with a 71% increase in global ad spend year-on-year reported in Q2 2020 - and it’s mobile gaming apps attracting the lion’s share of that spend. A third of the...
